To read or download the article, please click the following link. BASIC-KNOWLEDGE-ABOUT-FRANCHISINGDownload I.            GENERAL INTRODUCTION 1.           Overview of Franchising: Franchising is a business model in which a brand owner (franchisor) grants a partner (franchisee) the right to use its trademark, business model, and operational knowledge to open and operate a store. 2.           Benefits of Franchising:...Read More